Ciroc

Ciroc

Ciroc Vodka s a brand of eau-de-vie vodka, manufactured in the Charente-Maritime of France from French "snap frost" grapes. Since 2007, marketing and promotion for Ciroc in the United States has been handled by Sean "Diddy" Combs in an "equal-share venture" with the proceeds from the label being split between promotional partner Combs and manufacturing partner Diageo. The name Ciroc is a combination of the French word cime, meaning peak or summit-top, and the French roche, meaning rock, a reference to the high-altitude vineyards of the Gaillac region where the Mauzac grapes that are used in Ciroc vodka are grown.

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