Feels Botanical

Feels Botanical

Over lunch in 2019, we were reflecting on our futures and realised we were both at somewhat of a pivotal point in our lives. Seeking greater meaning and purpose and with a greater priority on family and a connection with nature, we set out to create something real, something authentic and with purpose. We explored the idea of a new alcohol brand that approached consumption differently, that was creative and true and that paid respect to Australia’s natural bounty and its rich history.

We embarked on what ultimately became many years of research, trial and development. Researching centuries-old Apothecary tradition, studying the process of combining alcohol with natural ingredients to deliver therapeutic benefits, dating back to 2600BC. Researching native, unique and widely unknown Australian botanicals, the question soon became - "what if we combined more obscure, native Australian botanicals with alcohol?" It was definitely ambitious, a touch "weird scientist" , but we committed ourselves to challenge the orthodoxy. In order to start however, we needed an alcohol.

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4 Items

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