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J. Bally distillery is no more, it was closed in 1989, but still some of the finest rums are distilled at Distillerie Simon in Martinique with the J. Bally brand. J Bally Rhum is a rum agricole meaning it is distilled with pure sugar cane juice rather than sugar or molasses. J Bally comes gift boxed and presented in an amazing pyramid shaped bottle.Bally Rum was one of the first distilleries in La Martinique to produce 'Rum Agricole' from pure cane sugar and be granted 'A.O.C' status (Appellation d’Origine Controllée). The AOC Rhum Agricole de la Martinique restricts production to the short best season for the cane to pack aromas, compels that all and only the fresh juice of the cane be used, contrary to 95% of the world rums using the left-overs (Molasses, stalks) of the sugar refining industry. Agricole Rum belongs to the world of cognac or Armagnac, whenever Traditional Rum (also known as Industrial) is in the grappa / pomace world. Inspired by traditional, established production methods for cognac and other fine spirits, the founder of the company, Jacques Bally, had the brain wave as long ago as 1917 to age his rums in oak casks. This slow aging in wood gives them a lovely mahogany colour and fine incomparable aromas which time alone can bring. It is the excellence of his old rums and very early their mention of age, which helped establish the reputation of J.Bally Rums the world over. The originality of the pyramid shaped bottle is the cherry on the cake.